Personal Reputation Management

Your professional and personal reputation are scrutinized more than ever in the modern digital age.

The results of online or social media search for you significantly impact how people view you. We're referring to your family, your social circle at work, your neighbourhood, and the places you live and work. So it's crucial to take charge through reputation management on an individual level.

Why reputation is important?

One of your greatest assets is your reputation. A good reputation will bring fresh possibilities, such as new employment or promotion.

 

Your reputation may determine whether you land that new job or end up on a blocklist. Therefore, a solid reputation is essential.

 

Therefore, you want a search results page chock full of links that present the best possible image for people to see when they “Google” you. That will illustrate your character and actions.

 

  • As much as 92% of search engine traffic is under Google’s control.
  • 95% of visitors to the first page of a Google search for your name come from typical searches.
  • Furthermore, 90% of individuals base their opinions on the first search engine results page.

Try it out by searching for your name on Google and seeing what comes up. Focus on the first page of results, which serves as your “headlines” and is the online equivalent of the front page of a major newspaper.

 

What do you see, do you like it? Will you hire you? Do you have your trust? Does it truly capture who you are today? Or is your future being affected by the past?

 

People immediately associate personal reputation management with politicians or celebrities when they think about it. Everyone, however, has a reputation. And it’s significant.

 

On social media platforms, problems can linger long and result in ongoing issues. Not just famous people need management. Everyone needs to be aware of internet comments made about them.

What advantages does managing one's reputation offer?

A solid personal reputation management approach will give you the most delicate possible impression online. 


As a result, you’ll draw in the best possibilities and be shielded from the ominous headlines, lowering the likelihood of a personal catastrophe.


Positive content is promoted, and harmful content is countered through online reputation management. You can establish yourself as an authority in your profession through the media, social media, profiles, photographs, and content creation.

 

Without managing their reputation, no one will succeed. Therefore, you must begin working on it.


Take action. Building your brand is similar to building a company brand. What is your product, and who is your target clientele? You’re starting to define your brand once you’ve responded to these queries.


If you’re like many of our other clients, we may start from scratch when building your reputation in your personal and professional life.

What effect do search engine results have on one's reputation?

Individuals are highly concerned about adverse outcomes. However, searchers’ perceptions, trust, and opportunities are influenced by visible favourable results on page 1. Therefore, maintaining your internet reputation is beneficial.

 

  • According to executives, the CEO’s reputation accounts for, on average, 49% of the company’s reputation.
  • Social recruiting is expanding quickly, and all businesses now employ it in some capacity.
  • Recruiters use LinkedIn to find candidates 95% of the time.

Additionally, 84% of companies use social media to recruit new personnel.


It’s also important to know that 70% of businesses assess potential employees using social media. Furthermore, 57% of companies are less likely to interview you if you can’t be found online.


Employers’ decisions may be influenced if they notice anything they dislike. For example, 54% of companies use their social media profiles to make hiring decisions.

 

Google, Bing, and other search engines don’t give a damn about your reputation. According to what’s popular and relevant, they filter search results. Therefore, it is essential to practice online reputation management if negative press or old social media posts come back to haunt you.

Control your reputation right away.

You can influence the narrative by controlling what people see when they search for you online. Additionally, it shields you from unwanted or stale unpleasant web content. 

 

How? Negatives become more challenging to rank in the top few pages of Google due to the favourable profiles, information, photos, and videos.

 

Our strategy for managing internet reputation is tailored rather than automatic and flexible. Nevertheless, it will withstand the test of time and adjust to Google’s algorithmic modifications.

 

Get in touch with our specialists to learn how we can help you restore, develop, or keep a favourable internet reputation.